Bandit is the third asymmetrical hat that I have designed in the past three years.

The first hat hasn’t made it online yet, though one version (in Malabrigo Worsted) has seen a season of snowboarding under my helmet, and another version (in Green Mountain Spinnery’s Alpaca Elegance) went home with Zoe of Three Bags Full because she loved its flattering fit.

The second hat has turned out to be popular: Piper, published online in the Fall 2009 issue of Twist Collective.

And this, the third? Well… I have high hopes that it will do as well as, or even surpass, Piper.

Piper IS pretty cool (okay, I’m secretly THRILLED at how many people like Piper…) but it is also a fairly girly, dress-up-ish hat, with a strong vintage flavour. Bandit is also cool, but in a more daily-wearable way: the saucy styling will go well with a sporty outfit when knit in something tweedy (as shown) or you could choose a smoother yarn in a glam colour and knit a sleek hat for dressier occasions!

Bandit is also flexible in the way it can be worn, and I wish I had thought to take a picture when Francesca of Three Bags Full popped it on her head with the narrow part forward. Again with the comparison: if you did this with Piper, the turban effect would be pretty powerful. With Bandit, it is a much subtler flavour: is it a turban reference? Or does it suggest the bandanna of Rosie The Riveter? Or something rockabilly?

I’m looking forward to seeing the photos that will be appearing on Ravelry soon, from all of my test knitters. This round of pattern production saw two hats and a hooded scarf all ready to go in early September, and I made use of Ravelry’s Testing Pool, Hats Hats Hats, and Just A Scarf groups to find testers. 24hours after I posted a request for testers, I had 20+ responses! A couple of testers haven’t returned my emails since the initial pattern sendout, but the rest have come through with questions, comments, suggestions, red and blue and green ink, and a glorious amount of support for my designwork.

I can’t tell you how much I appreciate the work these people have done on my behalf, and just for the love of knitting (and as many of my patterns as they’d like…), the challenge of working through a possibly-glitchy pattern, and the desire to mark up other people’s writing with red ink all over the place! Bandit in particular was suffering from some small holes near the top of the band, where I had failed to write down the correct type of short-row wrap, and both hats had issues related to lazy cut-and-pasting - when I start writing up a new pattern, I’ll often begin with an older pattern of mine and just replace the instructions - in these cases, some uncorrected issues included confusiong statements about which size of needles to use (even though the hats only use one size) and how to use the cast-on tail to do something that it really really can’t.

I feel like my brain is overflowing with design ideas.. and I’m glad to have brought this one to life! I hope you enjoy

Visit Bandit’s pattern page for more details on the project, and for the link to purchase and download through Ravelry.

The 2010 Winter Olympics are coming to Vancouver, and I’m stoked!

1 - I have auditioned for the Opening Ceremonies as a hoop dancer, and blogged about it over on my hoop site.

2 - Lauren, aka Lolly, and her husband will be staying with us! I read her post on Ravelry asking about Vancouver accommodations (since all of the hotels have been completely booked by the organizers already), so I did a bit of research to find out what the city bylaws said regarding part-time B&B status.. and it turns out that they’ve recently been amended to allow people like us to rent out one room to a maximum of two people during the Olympics. Woot! There are more knitters in the 2010 Olympics group on Ravelry looking for places to stay, so if you’re in the greater Vancouver area and have a suitable space, go get connected!

3 - Dale of Norway has apparently gotten the go-ahead to do an official sweater design for the 2010 event. I’m not sure if I’m likely to knit their design, but it will definitely be inspiration for the stranded colourwork sweater I AM planning to get done for this winter!

In non-Olympic knitting land, I’m planning to take my microphone to work with me today, so I can finish recording Episode 9 of Christa Knits inbetween classes.

I have also completed my Laminaria-inspired top, and am in the final stages of finishing a ponchette for summer, knit in the indigo-dyed slubby silk I brought back from Japan last summer. Pics of that to come, but here’s the Laminiaria top:

Thanks to Francesca of Three Bags Full for taking the photo. I was modelling a shawl knit in Indigo Moon’s yummy laceweight silk, and I’ve never felt so glamourous!

Click on the Laminaria tag below to see all of my posts on this project!

“Christa Knits - fresh patterns for delightful knitting” is the phrase I have been using in my ads that have been appearing on Ravelry.

(Assuming that you’ve seen one of the ads) hopefully this made you curious: Who is Christa? Let me see some of these so-called “fresh” patterns! How do they make knitting “delightful” anyway?

I’ll address some of those questions further down the post. First, I want to share the story of getting into Ravelry advertising, how I came to create this tagline, and then provide any of you who are emerging designers with a tool for developing your own.

Oh, you’re not a designer? Just a knitter interested in buying patterns? Well, if you’re like me, then perhaps you’ll find this look-behind-the-scenes intriguing. I always enjoy reading the beautiful, glossy books in the design section of my favourite bookstores, and checking out the section where they show the first concept sketches and talk about the original vision and pitch to the client, then share the in-progress tweaks and final version.

Back to our story:

In December or January, I was toying with the idea of designing a hat that would be suitable for Valentine’s Day gifting. February 14th is still chilly enough in most parts of Canada that the gift of a new knitted hat would be appreciated. I didn’t want to cover it with red hearts though, because I thought that might limit its everyday wearability.

Heartbeat was the answer that finally came up: a simple beanie shaped hat, with beading or duplicate stitch in the classic rhythmic wave that we always see in TV shows on the little beeping machine hooked up to hospital patients. A bit of research in the medical sites online helped me get the chart right, and soon the knitting was done.

Next step: let people know about it!

I was looking at the Advertisers Caboodle group on Ravelry, checking out the pages with all the information on deadlines, pricing, and image requirements. Featured Pattern ads were listed for a half-month for $40, and one was available starting in mid-January. $40 for two weeks of exposure? That’s just eight patterns at $5.00 each to break even. I can do this! (A side note: I’m not really sure how I lucked into snagging that one so easily… I was more recently trying to get a Featured Pattern ad for April 1, and between getting in and out of the bathtub one morning, they had opened for sale and then sold out!)

Writing the copy (words that go in an ad) was easy for the Featured Pattern ad: Ravelry’s design guidelines stated that it could only contain the name of the designer, and the name of the pattern. “Christa Giles. Heartbeat.” Done.

Designing the layout (arranging the words and pictures within the given ad space) took longer. Ravelry supplied the required size (225×175 pixels), so I created a blank canvas in Photoshop and started playing. Out came the photos that my sweetie had snapped of me wearing the hat, cropping and colour tweaking occurred, and a picture was selected.

The words needed to be plugged in next, and colour and font selection were easy, too: I love Mixage, a font that I purchased a few years ago when I was getting started in my self-employment as a hooping instructor. It has good readability and still looks interesting when blown up to a larger size for titles. The words for this ad would be red, to match the hat in the photo and to reference Valentine’s Day.

Layout? The photo I selected has a bit of a ‘peeking’ effect: my head is tilted forward to show off most of the hat, and I had cropped out most of my body. I placed the photo so that its bottom edge was at the bottom of the ad (no floating half-bodies for me!) and aligned it to the right side of the space. Aside: did you know that when people view paintings (or ads), their eyes tend to travel in a clockwise direction as they take in the details? Second aside: does anyone know if this is still true in places where people read from right to left? The photo placement then dictated where my words could live: I wanted to leave a lot of white space for a clean look, and I wanted the shape of the words to relate to the shape of the image. The name of the pattern was most important (I don’t have much name recognition yet) so I made it the right size to fit the space, then made my name small enough to line up the first letters and still tuck into the space without overlapping the image.

Finished product:





End result? As of today, it has been favourited by 182 people, queued by 51, and there are 9 projects in the works. 12 people have bought the pattern so far, and I had more sales of other patterns while the ad was up than in an average month. Does the $20 profit cover the amount of time it spent putting the ad together? Not quite. Will those other 30+ people with it queued come back to purchase it? Hopefully, yes. Will I place more ads? You betcha!

Next up was something cheaper: $5 Marketplace ads that would go up in the Ravelry shop area for a whole month. The twist? There were less restrictions on what the ad could contain! I didn’t want to go overboard with “Sale!” “New!” “Check me out!”, but I did want to add something beyond the picture that would tell people what I was about, and what they could expect to find if they followed the link.





I needed help, in the form of a giant list of words that might be suitable. Something called “The Happiness Show” turned out to be an amazing resource: it offers an enormous list of positive adjectives! Click that link, then scroll down to check it out. See any words that resonate with you?

“Delightful” came out of that list, and I started playing around with ‘delightful patterns’… but it didn’t feel right, so I kept looking around for a better fit. “Fresh” may actually have come out of one of the many Project Runway shows that I watch while knitting - I can picture Rita Silvan, one of the judges on PR Canada, using it to describe one of the designers’ pieces. So, wording now in hand, I tried it on: Do I feel comfortable saying that my patterns are fresh? I don’t see a lot of ‘classic’ or ‘inspired by history’ in my work, and when I look at my designs I do see clean, modern styling that is in line with current knitting trends, so yes, ‘fresh’ fits.

What about ‘delightful’? This one was easier to answer, as I continually get feedback from my customers about how much they enjoy following my patterns, how pleased they are with the finished result, and that they really were tickled by a new technique that they learned while working through the project. “Fresh patterns for delightful knitting” worked.

(That Marketplace Ad? 1,767 people saw it, and 67 clicked through to visit my site!)

There is my latest, a finished Forum Banner ad, a bit smaller than real life to fit into a centre-column blog page instead of a full-width Ravelry page, but you get the idea. For $10 a month, it will rotate with others into the space at the bottom of each page when members read the forums in the top 6 boards. Some of the discussion in the Advertisers Caboodle group seems to say that these ads get a great response, as do the Notebook ads (I’m doing one of those in April, too), better than the Featured Pattern. Since I wasn’t able to get a Featured Pattern this time, I thought I’d spread the same $40 budget around into other ads, and see what winds up being the most effective way of bringing knitters to my patterns, and to this website.

Advertising through Ravelry feels good for a number of reasons: this is the place where my target market goes pattern shopping, the ad rates are good, the statistics they provide in terms of sales and clickthroughs vs impressions are helpful, AND I get to support Casey and Jess and the rest of the Ravelry gang so they can continue providing this amazing service without having to hold down other full-time jobs to cover their costs.

Interested in design and layout for producing your own ads? (and patterns, for that matter?) The reference book that I read years ago, and stuck with me, is The Non-Designer’s Design Book: Design and Typographic Principles for the Visual Novice by Robin Williams (I’m guessing NOT the comedian). I dug out my copy when I was making the latest batch of ads, to see how well I was doing at following her basic guidelines. While I’m still not fully happy with my designs (better photos would go a long way), I think they do look decent, and are hopefully eye-catching enough to garner a second look.

Do you have feedback for me about my design and layout of these ads? I’d love to hear it! Questions about some specific details about their production? Bring it on! First-hand experience with successful ad campaigns? Please share! I would particularly be interested to hear from those of you who are NOT on the seller’s side of things: as a consumer, what sort of advertising do you want to see? What will attract your interest, and earn a few moments of your time for a second look or a click? Thanks in advance for your input, I really appreciate hearing from you!

Along with finishing the bottom portion of my Laminaria top-to-be (photos are coming), I have been spending the weekend setting up my new loom, and building gear for it.

Saturday was going to be Measure Warp Using Upside Down Kitchen Chairs day, but instead Chris suggested that it wouldn’t take long to put together a proper warping board.

The two books and various magazines I checked all showed similar designs, but didn’t appear to have any hard and fast rules about the sizing, so we set about figuring out what parameters we’d use.

1 - I wanted to be able to wind a warp long enough to do a bedspread, so at least 7 feet plus loom waste (yes, I think in Imperial measurements for many things)

2 - I wanted to be able to wind the warp standing up, possibly with the board attached to a door (since the doors are some of the few areas that don’t get things piled on them, much)

3 - I didn’t want to bash my knuckles as I passed through the pegs (my recently-dislocated finger is still a bit swollen and doesn’t like getting knocked)

Scribbling, measuring of doors, and placing mugs a few inches apart to figure out minimum hand clearance requirements all led to the successful design, with fabrication to follow, of my new warping board. During production, I learned how to use a stationary belt sander to round off the edges of the pegs, and revisited the drill press to half-hollow places for the pegs to sit.

(It just occurred to me that in the way that other people murder knitting lingo when they try to describe something they don’t really know enough about, I’ve probably just done the same to woodworking language. Sorry.)

Glueing up and clamping done, the board rested overnight and then I started warping this morning.

Things I learned about warping:

1 - Do crosses at both ends so if you figure out a better way to warp without having to tie extra knots, you can implement it without having to rechain all of your warps.

2 - As a beginner warper, mohair is not your friend.

3 - You know that part in the books where they remind you to pull the back apron up over the back beam before you start lashing on? Yup, they mean it.

4 - If you’re going to ask your partner to help you wind on the warp, have all of the various warp threads under control BEFORE giving him the 5-minute call. Also, be prepared to spend some time discussing the wisdom of the method you are following.

5 - Venetian blinds appear to make great lease sticks for popping inbetween warp layers to keep them from imbedding in each other. They may, however, not be needed at every 1/4 crank.

In total, I think measuring the warp and warping the loom took around three hours. Cast On, Its a Purl Man and Lime n Violet’s podcast all kept me company during the process. Chris came back to help out during the heddle-threading and tieing to the front beam, and it was so much easier to have a second set of hands - one could seperate the yarn from its neighbors, and the other could do the threading or sleying.

First impressions on weaving with the floor loom? (A Leclerc, made in Canada! I was tickled when I found the maker’s mark.)

1 - Whoa. Totally cool having my hands free to just manage the shuttle instead of holding the rigid heddle up or down.

2 - Crazy! I was making weft-faced fabric without trying - the beater is a crusher if I don’t hold it back a bit!

3 - Sweet: Chris was having a turn at the loom, weaving twill, and just as I said, ‘I wonder if you can switch…”, he was about to try reversing the treadling directions to make the twill slant the other way. This synchronized thinking happens fairly often

Old knitting needles make great lease stitcks to work a quick header.

I'm not sure how pedals are normally tied up. These cords came attached to the upper thingys (though some weren't in the right place for plain weasve), so I used some split rings to attach them to the treadles.

Hot Man Weaving Action Shot!

I'm ignoring the fact they look like aliens

I love the K3tog-and-get-9 blossom gentres!

Dad made me the cone holder back when I worked at Knitwear Architects, where we sold chunky cotton on cones.

Transition-to-blossom and two repeats of the Blossom chart complete! Next I need to dig out my favourite-fitting knitted summer top and check the length from bust-shaping downwards so I will be able to figure out how many blossom repeats I’ll need to do before switching to the edging charts.

I also did some spinning! Those are braids that I picked up at the Sweet Georgia studio opening, and they’ve been sitting at my side asking to be spun for a while… (next up: the Yummy Yarns braids that are draped over the side of my desk/shelf support, that I’ve been collecting for a year-and-a-bit, to eventually be spun and knit into a sweater or coat)

Soon it will be time to go back to pattern designing… deadlines are looming (especially if I want to avoid crazy rush-shipping-to-the-US charges) and I have goals yet to be met.. but this has felt like a much-needed break, and I’m glad that I am taking it!

When the Spring 2008 issue of Knitty with Laminaria appeared, I fell in love with the lace edging of this shawl. I tried swatching it, using some fingering weight hemp. It didn’t go well. (I’m sure you are surprised.)

I did have other yarn possibilities in my stash, of course, but nothing that was the same teal-green as the hemp… and the whole seaweed-like look of the shawl was what I found so appealing. So, this project didn’t really get off the ground.

Last night I was browsing Ravelry, looking at patterns for tank tops and camisoles (and having a good laugh at the other projects in the ‘Naughty’ catagory). A few caught my eye, but I realized that I would probably have to strike out on my own path to make the lacy summer top I was searching for: large, graphic motifs with an interesting border. Hm. Sound like a shawl we know?

Today wound up being a vacation day for me: no work, no commitments (”no, honey, you go buy seeds for the garden.. I’m going to stay in bed and read until I feel like getting up!”), just doing whatever amount of puttering through chores I felt like (which means the studio is much closer to done, but not done, and the living room hasn’t fully recovered from the Triple C craft night on Thursday), and making stuff for ME! (okay, I admit that the spinning has had more photos of it taken than usual, while I ponder whether I want to write something for Knittyspin, and I swapped a few emails about pool work back and forth with my supervisor, but that was it)

The result? I’ve got a generous swatch of the blossom and border charts knit up on 4mm needles in SeaSilk (in a off-white, cream and pale gold mix, possibly destined for overdyeing) and now blocking overnight. The last few rows seemed to take forever, but the pattern looks awesome, and I’m looking forward to plotting my summer top.

Veronique? Well, she got a few more inches done during the Triple C, but I’m a bit fed up with having to pay attention while I knit. Knitting, all knit stitches, I can usually do without looking. The lovely boucle yarn is unfortunately too easy to snag, so I would catch a loop instead of a stitch if I dared look away, so… it may become a second-string project for a while. Then again, watching knit stitches is still easier than reading a chart line-by-line, so it may not be fully doomed after all.

I guess we’ll see! Oh, PS: new episode of the ChristaKnits podcast is out - check iTunes (it has been so long, I wouldn’t blame you if you had unsubscribed) or visit the Podcast page for the link!

I had forgotten the joy, the wonderfulness, the excitement….

Maybe you know it: when you sit down to record your podcast, get all the settings right, have notes at hand, sip some water, and then hit the little red button and start talking? And then, after a great stream-of-conciousness flow of verbal glory for 30 minutes or so, you stop recording, hit the save button… and it crashes?

Yeah, that joy

That was last night, around 8:30pm. Another half hour, and I had located the temporary files Audacity had saved during recording, downloaded a crash recovery program (didn’t work), updated to the beta version of Audacity (with auto-recover), finished cursing, and was back at it.

After another 10 minutes of fiddling with the settings, I resumed recording, stopped and saved often, and got the job done.

Tuesdays are my day of admin work: I have 4.5 hours between knitting classes, and if I take my laptop with me, I can park myself in a nearby cafe (with free Internet, woot!) and work uninterrupted for most of that time.

On today’s work list: edit the audio, get it uploaded to Libsyn (my host, who pushes it out to iTunes and everywhere else), post it on here and Ravelry, and then switch gears and do some work on my next submission - involves steeking a bit of knitting that didn’t work in its current location but will be the glorious base of my next design, teaching myself to crochet bobbles, and getting a start on the writing for the package.

If I still have time after all that, then I’ll do some more website tweaking.. but since Wednesdays are also a major day of work-at-home time, it won’t be a big deal if I don’t get there.

C woke me up this morning, because I was apparently making unhappy moaning sounds. He asked if I was having a bad dream, and once I sorted out in my brain that that was the first sentence in our real conversation, I was able to figure out that I had just been dreaming that I was showing him my latest pattern. My latest pattern that had been FORMATTED INCORRECTLY! Oh, the horror.

This is the sort of thing that I think about, as I try to build my work as a self-published designer: are my patterns easy to read? Are they nice to look at? Are they consistent, so I don’t have to continually decide what goes where each time I sit down to write one up?

One of the decisions I’m faced with right now is whether I want to go back and rework all of my old patterns to fit into my current formatting, or just make them available as-is. On the one hand, it would feel good to have a library of work that I’m totally happy with. On the other side, it will be a chunk of work time that could be spent elsewhere, on new designs or finishing this website or working up another submission for a magaine.

Comments are welcome, what do you think?